38/ Aesthetic Usability Effect If it looks good, we believe it works better. 6/ Social Proof When others approve, we follow suit. 4/ Scarcity When things are rare, we want them more. 19/ Authority Bias We follow experts because they know best—or so we think. 38/ Aesthetic Usability Effect...
38/ Aesthetic Usability Effect If it looks good, we believe it works better. 6/ Social Proof When others approve, we follow suit. 4/ Scarcity When things are rare, we want them more. 19/ Authority Bias We follow experts because they know best—or so we think. 38/ Aesthetic Usability Effect...
Behavioural Principles in use: 11/ Availability Heuristic We tend to make decisions based on what’s most familiar or easily recalled. 25/ Default Bias We’re more likely to go with preset options than make new choices. 2/ Cognitive Load Too much information overwhelms us and slows decision-making. 8/ Affordance...