We lean on what’s easy to remember. The Availability Heuristic shows how we’re more likely to make decisions based on familiar or recent information. Think of the last headline you read; it might just skew your perception. It's our recent, memorable experiences can trick us into thinking they’re more common than they actually are. It's crucial in shaping our decisions, especially under uncertainty.
Behavioural Principles in use: 11/ Availability Heuristic We tend to make decisions based on what’s most familiar or easily recalled. 25/ Default Bias We’re more likely to go with preset options than make new choices. 2/ Cognitive Load Too much information overwhelms us and slows decision-making. 8/ Affordance...