2/ Cognitive Load1

Too much info, too little brainpower. Cognitive Load refers to the mental effort required to process information, we only have so much within our working memory. When we’re overloaded, decision-making gets harder. So the trick is to streamline and simplify each decision and their steps as simple as possible.

Check out the latest posts
25/ Default Bias2/ Cognitive Load11/ Availability Heuristic

Airbnb

Behavioural Principles in use: 11/ Availability Heuristic We tend to make decisions based on what’s most familiar or easily recalled. 25/ Default Bias We’re more likely to go with preset options than make new choices. 2/ Cognitive Load Too much information overwhelms us and slows decision-making. 8/ Affordance...

You’ve successfully subscribed to Swaymarks
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.