25/ Default Bias1

If it’s already chosen for us, we’re probably sticking with it. Default Bias highlights our tendency to go with pre-selected options rather than change them. It’s a subtle nudge that can lead us to stick with preset preferences in everything from food choices to subscription plans.

Check out the latest posts
25/ Default Bias2/ Cognitive Load11/ Availability Heuristic

Airbnb

Behavioural Principles in use: 11/ Availability Heuristic We tend to make decisions based on what’s most familiar or easily recalled. 25/ Default Bias We’re more likely to go with preset options than make new choices. 2/ Cognitive Load Too much information overwhelms us and slows decision-making. 8/ Affordance...

You’ve successfully subscribed to Swaymarks
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.