8/ Affordance1

What makes a button look clickable or a handle look pull-able? That's affordance. It’s the quality of an object that implies its potential use, guiding us intuitively in how to use or interact with it. It’s all about making the action obvious.

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25/ Default Bias2/ Cognitive Load11/ Availability Heuristic

Airbnb

Behavioural Principles in use: 11/ Availability Heuristic We tend to make decisions based on what’s most familiar or easily recalled. 25/ Default Bias We’re more likely to go with preset options than make new choices. 2/ Cognitive Load Too much information overwhelms us and slows decision-making. 8/ Affordance...

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